Meet Meredith!- In-class Public Writing/Blog Workshop

ABOUT YPULSE

Ypulse Media has developed a unique platform for youth media and marketing professionals, producing an award-winning blog (Ypulse.com), a popular email newsletter (Ypulse Daily Update), a series of informative web-based briefing sessions and the annual Ypulse Youth Marketing Mashup Conference.

Driven by an editorial staff who are passionate about youth culture, Ypulse Media provides independent coverage of youth marketing and media for academic, agency, brand, cause and media organizations.

Ypulse.com is one of the top 100 marketing blogs on Ad Age's Power 150 List, and has been featured in several leading publications including USA Today, Business Week, Forbes and Fast Company.

ABOUT MEREDITH SIRES, Editor-In-Chief, Ypulse.com


For Meredith, what began as a love of young adult fiction has grown into a full-fledged passion for the emerging field of new youth media. Along with her professional experience in publishing, she brings a deep, uniquely Millennial understanding of the digital landscape to the Ypulse team.

Under her editorial leadership, Ypulse.com has extensively expanded its coverage with exclusive interviews, firsthand youth perspectives and insightful commentary, among other valuable resources for youth media and marketing professionals. She has helped consult youth oriented brands and non-profits, including Best Buy, Target and DoSomething.org.

Prior to joining Ypulse, Meredith started her career as a junior associate at a New York-based book publishing consulting firm. It was there that she began researching the reading habits of teens and tweens and the potential for extending the reading experience online.

Meredith currently lives in Brooklyn, but she knows that she is a Californian at heart. She graduated from UC Berkeley with a BA in English in 2007, and plans on returning to the Bay Area… someday.

Public Writing/Blog Workshop Activity 1

Pretend you’re Meredith, and that you’re looking for new contributors for Ypulse.com. Based on your exploration of the website, come up with a sample “call for submissions” and list of objectives (similar to the exercise we did for Commonplace) for Ypulse. Writing Analytically tools like the Method and Notice and Focus might be helpful in forming your analysis. What is important to the site, its writers, and its audience, and how can you communicate this to characterize its concerns?

Meet Katie!- Public Writing/Blog Workshop

ABOUT KATIE AMEY

Kathryn Amey is a freelance entertainment writer and editor. As a student at McGill University focusing in Political Science, Communications and Psychology, Katie began her journalistic career as a Teen Vogue health and beauty intern, where she was a regular blogger on TeenVogue.com.

While at CosmoGirl and Seventeen magazine, she gained rich experience in teen entertainment, having interviewed A-list Hollywood talent including Zac Efron, Selena Gomez, the Jonas Brothers, and Phoenix, among others. Katie has also written on pop culture, music, fashion, and film for NYLON and NYLON Guys, and for teenmag.com and redbookmag.com.

Katie currently works as an editor for the online Leacock’s Magazine, where she books and conducts the majority of their entertainment features. Katie is also an editorial assistant at Baltimore-based Girls’ Life Magazine, where she covers health, entertainment, and beauty for a tween audience.

Read the online articles from Leacock's, provided in class, as well as the printed out articles from Redbook and Leacocks. How is Katie’s writerly ethos able to adapt to these various audiences and situations? Think especially about how you might compare and contrast the rhetorical goals of these articles.

Post 1: http://www.seventeen.com/entertainment/features/zac-efron-charlie-st-cloud-interview?click=main_sr

Post 2: http://www.girlslife.com/post/2010/09/30/make-up-and-fashion-for-game-day.aspx