Torem individual blog post #2

This ad is for certified preowned BMW automobiles, used cars that are approved by the original manufacturer and still kept under some sort of warranty. The ad depicts a beautiful, naked women, with blonde hair, lipstick and makeup on, and deep eyes looking intensely at the camera. It is insinuated by what little is visible of her body that she is supposed to have an incredibly attractive form as far as the female ideal goes. One of her hands caresses her body seductively as the other rests behind her head. The intention of the advertisers and photographers are to make her appear to be about to engage in the act of sexual intercourse. To any male reader, her model-caliber looks and intensity make the prospects of such an engagement extremely appealing. The logo in the bottom right corner is the only actual mention of the product being advertised. In lieu of an incredible car, incredible sex with an incredible woman is being sold. The caption, "You know you're not the first," ties into the product, which itself is a preowned car that has had an owner before but still is supposed to run as well as ever. The caption is meant to be a double entendre comparing the gorgeous girl and high-performance car. Just as the car's previous use does not in any way, according to the advertiser, make it any less incredible to drive, the fact that the woman is not a virgin and may have had other sexual partners in the past make her no less attractive. For almost any heterosexual male reader, save those married, religious, or low, low libido, the question of whether or not to engage in sexual activity with the girl in the photo is completely obvious -- only a fool wouldn't jump at the opportunity. The same should go for, according to the advertiser, a used BMW. Although used cars are traditionally associated with less prestige and status, the BMW is every bit as incredible now as it was when someone took its driving virginity however long ago. It would be as foolish to pass up on the opportunity to own a used BMW just because it is used as it would be to pass up on an incredibly beautiful woman simply because she has been with other men in the past.