This is an ad for Calvin Klein jeans. The ad features a man and a woman. Both of them are only wearing jeans. Both of the models are tan, and the man looks very muscular. They are both sweaty, and the man's arm looks dirty. They are laying in the sand. It looks like a beach or desert setting. The man is laying on top of the woman, and he is holding her left arm down. They are laying in a very seductive way. It also embraces traditional gender roles because it seems like the man is the one with all the power. In the bottom right hand corner of the ad it says "Calvin Klein Jeans." The letters are in white which I think is really interesting. It is really hard to read the white letters against the light sand color. This is interesting to me because it seems like the ad's focus isn't on selling the name. I think they are using a unique strategy to pull customers in. I think that people see these models and want to be like them. They see that the models only have on jeans, and therefore they decide they want to buy those jeans. They do not even have the option to be distracted by other clothing because there is none. They aren't trying to promote their name in the ad, they are just trying to pull in more customers. This is something that you don't see very often. Most companies like to plaster the brand on everything in sight. Would people be more or less inclined to buy the jeans if the brand was in noticeable black print? Would the ad still be effective if the models had shirts on? Would the ad be effective if there was only a man or a woman and not both?
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