ABOUT YPULSE
Ypulse Media has developed a unique platform for youth media and marketing professionals, producing an award-winning blog (Ypulse.com), a popular email newsletter (Ypulse Daily Update), a series of informative web-based briefing sessions and the annual Ypulse Youth Marketing Mashup Conference.
Driven by an editorial staff who are passionate about youth culture, Ypulse Media provides independent coverage of youth marketing and media for academic, agency, brand, cause and media organizations.
Ypulse.com is one of the top 100 marketing blogs on Ad Age's Power 150 List, and has been featured in several leading publications including USA Today, Business Week, Forbes and Fast Company.
ABOUT MEREDITH SIRES, Editor-In-Chief, Ypulse.com
For Meredith, what began as a love of young adult fiction has grown into a full-fledged passion for the emerging field of new youth media. Along with her professional experience in publishing, she brings a deep, uniquely Millennial understanding of the digital landscape to the Ypulse team.
Under her editorial leadership, Ypulse.com has extensively expanded its coverage with exclusive interviews, firsthand youth perspectives and insightful commentary, among other valuable resources for youth media and marketing professionals. She has helped consult youth oriented brands and non-profits, including Best Buy, Target and DoSomething.org.
Prior to joining Ypulse, Meredith started her career as a junior associate at a New York-based book publishing consulting firm. It was there that she began researching the reading habits of teens and tweens and the potential for extending the reading experience online.
Meredith currently lives in Brooklyn, but she knows that she is a Californian at heart. She graduated from UC Berkeley with a BA in English in 2007, and plans on returning to the Bay Area… someday.
Public Writing/Blog Workshop Activity 1
Pretend you’re Meredith, and that you’re looking for new contributors for Ypulse.com. Based on your exploration of the website, come up with a sample “call for submissions” and list of objectives (similar to the exercise we did for Commonplace) for Ypulse. Writing Analytically tools like the Method and Notice and Focus might be helpful in forming your analysis. What is important to the site, its writers, and its audience, and how can you communicate this to characterize its concerns?
Ypulse is currently looking for submissions geared toward a young audience ranging from middle schoolers to people in their mid twenties. Articles should be interesting to the audience and discuss things relating to pop culture and entertainment in a clear and concise manner.
ReplyDeleteMatt, Katie H, Sharmarke, Tamar, Choi
-Articles must target people of ages 13-25
ReplyDelete-Wide range of topics that must be timely, compelling and relevant.
-Articles are more focused on current medias and events that have recently occured
-Report, unbiased, stating the facts of what happened.
-An article that will promote conversation in the individuals and is easy to read.
-Writer must be up to date with events in the world.
Andy, Jen, Monika
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ReplyDeleteYpulse is currently accepting submissions for its ongoing blog. These submissions should be relevant to youth today on current issues that are occurring in society. The writings need to be about issues that are appealing to a younger audience. As an author, give advice on the issues or simply create an argument relative to current events. Some examples of pieces that have been submitted are including topics such as tanning, MTV shows (If You Really Knew Me), and Taylor Swift’s new album. You can find more information at Ypulse.com.
ReplyDeleteAllie Van Dril
Katie Rubadue
Jacob Alber
Mike Torem
YPulse is always accepting submissions to add to the website. Submissions to this site must deal with current topics. The topics must be relevant to or involving young adults. This site is not only targeted towards young adults but also towards their parents and other people who are interested in behavioral habits of teenagers. It reveals these habits to companies so they can develop better marketing strategies.
ReplyDeleteMegan, Claire, Josh, Sam Ren, Sicong
Ypulse centers around the research of understanding youth and how to connect with them through various media outlets, as well as in real life situations. Ypulse helps those that deal with youth in their professions to relate to and target their interests. Ypulse articles necessitate relevant, current issues that youth face frequently. Articles should contain specific examples and outside information in order to substantiate the opinions and advice given. Share your experiences and knowledge with us!
ReplyDelete- Steve, Justin, Logan, & Samantha