This is an advertisement for the Mecedes-Benz convertible. The advertisement consists of an image as well as some text. It is an image of a car factory. The factory makes up the background and the thus the setting. This factory is all in a shiny silver color. The factory floor is made up of large tiles that all blend together and do not really stand out. There is also a pip that runs across the ceiling of the factory in the upper left hand corner of the image and runs all the way to the front left hand corner of the image. This is probably included to further distinguish the setting of the image. There is an opening similar to that of a garage door in the back left side area of the factory that has a ramp entering through it from the opening to the front left side of the image. This ramp is for cars and is raised a little from the ground. This ramp is also the shiny silver color like the rest of the factory. There are two cars on this ramp. One of which is parked on the back of the ramp but the opening. This car is also all silver and blends with the factory. In front of this car, is another car that is more towards the center of the ramp. This car is the Mercedes-Benz convertible that is being advertised. This car is bold with the top down, exposing the sharp, black leather interior of the flashy car. The outside of the car is a deep red, causing the car to pop from the image even more compared to the rest of the image. Then there is a young attractive women with red hair that is kneeling towards the car by the front left tire of the car. She holds a power tool in her right arm and appears to be drilling a nail into the front tire. Then there is another young womenwith brown hair standing behind the car with a clipboard. It looks like she is checking the back of the car. There is yet another young attractive women with blonde hair that is standing on the right hand side of the car. She has both hands extednted out onto the hood of the car, as though she is checking it. All three of these women are wearing high heels. The women to the left of the car and then women standing behind the car are wearing deep red colored bikinis that resembles the color of the car they are working on. The also have red and white scarfs that are tied around their waists and they are flowing in the air. The blond to the right of the car is wearing a skin-tight strapless dress that also matches the car. Then there is a middle aged man standing just in front of the car to the righ hand side of the ramp with both hands about to pull the lever to move the cars along. He is dressed in the same red colored suit. Just above the car, in black font, lists the car name and make and then this is repeated in smaller white font in the bottom right hand side of the image.
The advertisement purposefully uses the deep red color for the car and clothes of the people, because that is the color that our culture associates with love. This automatically draws the viewer's attention to the color and thus makes them start falling in love with the car. Also the attractive young women, each representing a different hair color, bring in the attention of the men that are viewing the advertisement. They are also dressed in such a way as to make the men fall in love with the car. This also brings a connection between the attractive girls and the car, making men want the car even more. It sends the message that these types of girls will come with the car. The women to see the advertisement will see how these beautiful women are being associated with this car and thus want the car too in order to become similar to the women that they see. This advertisement is a good example of how ads use imagery in order to deceive the minds of their viewers and get them to buy the product.
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