Sarah Ross: Blog Post One

This is an advertisement for Emporio Armani's new perfume "Diamonds For Men." The advertisement is an image of the good looking actor Josh Hartnett front and center. He is dressed in a white button up with a black tie and opened jacket. His squinted eyes make him that much more attractive as he stares straight off the image and into the eyes of the viewers thus dragging the viewers attention to the advertisement. People surround him from both sides and from behind as well. Men and Women reach out in the hopes of grasping Josh's smell. Not all the faces of these people show, sometimes just their hands are seen stretching after Josh. You can see the women's face to the right of him starring into his body as her left hand latches onto Josh's white button up as lust fills her eyes. The whole image is in black and white, thus making Josh's button up pop in the center of the advertisement. Then in the bottom right hand portion of the image reads the perfume and the maker of the perfume in white capitol letters that are easily read by the viewer. Just below the name, there is the image of the perfume bottle, looking as if it is popping right from the image into real life. The showing of all the hands, of both men and women, sends the message that when men wear this perfume, they will become irresistible to all. It sends the message they will gain a sense of power over the people that cannot help but be drawn to you through the perfume. It makes men want to have the same affect on people that Josh receives when he is wearing the perfume. It also, in a way, is marketable to women as well. It makes women want to buy this perfume for their significant other in order to make him as attractive as Josh Hartnett. This advertisement is very affective because it draws in the viewer and makes them want to buy the product that is being advertised within the image. It draws in the attention of the viewer and keeps it.