Right away, if you do not notice that sex appeal is the advertising technique used here, you need some serious help. This advertisement, to me, is probably one of the worst ways, morally and appropriately, to advertise a product. This ad literally could not be more sexual; you have the girl with no shirt, covering her breasts, with her mouth wide open, and for what reason? To sell cologne for men? Personally I think this crosses the line. It's becoming quite ridiculous in the way that advertisers are trying to sell their products. They will do just about anything legal to make the most amount of profit from their product. One thing that I found quite interesting was the fact that her face is cut off, and for what reason? To deface women (pun intended) by enhancing their statement of sexual appeal? The removal of the face makes the ad less personal, they want to focus your attention on her mouth and breasts. But, in trying to appeal to the male audience, for me I feel like they're losing a lot of respect for their product. This ad would not convince me to purchase their product, it only pushes me away from it. They should find better ways to advertise their cologne other than degrading women and thinking that all men want is have women and smell 'sexy'. And the fact that they are trying to sell a product, which is based on smell, through a picture seems a little absurd and ironic to me. But hey, I'm just one guy. Perhaps the degradation of women appeals to the other vast amount of men out there and causes them to want and hope that by the use of this cologne will help women with large breasts with no shirts flock to them.
Tuesday, November 30, 2010
Post #1 -- Women love not wearing shirts and having their mouths wide open by the use of this cologne!
Right away, if you do not notice that sex appeal is the advertising technique used here, you need some serious help. This advertisement, to me, is probably one of the worst ways, morally and appropriately, to advertise a product. This ad literally could not be more sexual; you have the girl with no shirt, covering her breasts, with her mouth wide open, and for what reason? To sell cologne for men? Personally I think this crosses the line. It's becoming quite ridiculous in the way that advertisers are trying to sell their products. They will do just about anything legal to make the most amount of profit from their product. One thing that I found quite interesting was the fact that her face is cut off, and for what reason? To deface women (pun intended) by enhancing their statement of sexual appeal? The removal of the face makes the ad less personal, they want to focus your attention on her mouth and breasts. But, in trying to appeal to the male audience, for me I feel like they're losing a lot of respect for their product. This ad would not convince me to purchase their product, it only pushes me away from it. They should find better ways to advertise their cologne other than degrading women and thinking that all men want is have women and smell 'sexy'. And the fact that they are trying to sell a product, which is based on smell, through a picture seems a little absurd and ironic to me. But hey, I'm just one guy. Perhaps the degradation of women appeals to the other vast amount of men out there and causes them to want and hope that by the use of this cologne will help women with large breasts with no shirts flock to them.
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This is probably the single most risque ad I've ever seen. It borders so closely on pornography that I'm a bit taken aback. The effective part of this is that it definitely sticks in the mind of anyone who sees it. The substance of the ad, though, is about as close as any can get to simply declaring "buy this cologne and have your way with beautiful women!" as would be acceptable -- if you think it really is acceptable.
ReplyDeleteI agree with both of you, this is absolutely ridiculous. What has our society come to?!
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