Tuesday, November 30, 2010

Post #2 -- Buy Burger King because Paris Hilton danced all over a car while washing it and herself while eating a massive Burger King sandwich!

Paris Hilton -- Burger King

What does Paris Hilton have to do with Burger King? Sexually dancing all over a car, that's what. But that doesn't even make sense?! Yea, I know, exactly like this commercial.

...watch it...

Two points to make before I start.
1. In no way, shape or form do I find Paris Hilton attractive.
2. I feel sorry for this car.

In this "Burger King" advertisement, (in quotes because I feel it has nothing to do with Burger King) Paris Hilton is wearing a very small, sexually appealing bathing suit while washing this car. But for some reason she cant seem to keep the sponge on the car and end up wiping it all over herself. Someone should really teach her how to wash a car. The strangest part about this commercial is that it takes 38 seconds of the 1 minute commercial before they even show anything relating to Burger King. And of course, she is crawling on her hands and knees in front of the car, taking a massive bite out of the sandwich. She continues dancing all over the car, washing it, and herself. Then at about 55 seconds in there is another shot of her with the burger, of course, in a seductive pose. It closes by saying "The Spicy BBQ Burger" , "That's hot". Ohhhh now it all makes perfect sense. The burger is hot, just like Ms. Hilton washing herself.

The use of sexual appeal nowadays is becoming insane. It's clear that by using sexual appeal in advertisements that the advertisers are specially targeting men. And it seems that the vast majority of ads are using sexual appeal, so what about the women? Do advertisers not care about appealing to them? or should they just stick to selling them tampons and chick flicks? Personally, I think that advertisement agencies should get smart. Appeal to both the male and female population at once when the subject that they are advertising on is for both men and women, like Burger King. Not just men eat there, so why are they just appealing to the men. With the use of new and more efficient advertising, I think that companies will gain a lot more respect from their consumers as a whole since the use of sexual appeal to advertise their products seems to degrade the value and morals of the company or product.

0 comments:

Post a Comment