Tag advertisments can be seen almost anywhere and usually have a highly sexualized image to go along with them. In this image, a group of female volleyball players are seen jumping on, attacking, and pulling at a man on the ground. The caption and writing in the advertisement states, WARNING: The makers of Tag body spray will not be responsible for any girl-on-girl-on-girl-on-girl-on-girl-on-girl-on-guy action that may occur. In the bottom right corner it has a picture of the Tag body spray. The girls jumping on the man in the shot is trying to show how desirable the man becomes when wearing this body spray. So desirable, that an entire woman's volleyball team has targeted and attacked a man wearing it. The girls are ripping the man's shirt off and the man is clearly attempting to get away but the women are not letting him. Tag body spray is showing that this is what would happen if someone wore their product. They are trying to get the point across that their product would make anyone more desirable and attractive to women, so much so that they will almost be attacked but multiple woman.
I wrote about an ad along these lines for my ARP. I think it's so bad that these ads target young men and tell them that their product is some sort of magic bullet that attracts women. So many young guys are definitely going to go and buy this expecting attention from the opposite sex, and at best this is a distraction from the actual steps one must take in order to become an attractive man. At worst, it outright preys on young men desperately unsure about how to make their female peers notice them.
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