BLOG 3 (2)-FASHION JUNKIE

In this photo you can clearly depict the two females snorting the fabric as if it was a drug. The photo notes fashion junkie in the center of the picture. In my opinion a junkie is someone that is addict to something beyond self-control. the dictation of word means one who suffers from addiction, most common refer to heroin. I find this interesting that the definition refers to heroin but clearly the women are snorting cocaine. With heroin you boil a cocaine rock until it changes to a liquid form then you use a syringe to remove the absorb it. So alone to me the title co-relates but doesn't exactly due to the drug and the term used in the photo. Note in the picture the complexion or race of the women, white caucasian. Looking at their race, ask yourself why use white caucasians in this picture using fashion as metaphor for addiction. Why aren't there any other races, do you think there more caucasian models in the business. Are caucasian women more concerned with their over all appearance, healthy or not. Do these models need meet a physical standard. I know from research that models have to maintain a certain weight i think thats something to think about. In the photo the women look "strung out" but quite frankly I would be to if I was addicted to fashion. Why fashion? Why use addiction? Is this how we see our models is this how they see themselves. Is the media or our society effecting them?I've honestly only been addicted to one thing in life and thats sports. What can being fashion junkie do for you? I think its really interested in how the picture shows the cocaine in a baggy on the same table as the women. Also how the dress is white, does this show are similar they really are? Clearly fashion must give them a new view on life, a new high but I think no one should be addicted to anything and it shouldn't have to be that extreme. I believe that some of this materialistic things are associated with love but in fact it is false love. Putting more into an object than another leaving being thats abuse on both sides.

Torem individual blog post #2

This ad is for certified preowned BMW automobiles, used cars that are approved by the original manufacturer and still kept under some sort of warranty. The ad depicts a beautiful, naked women, with blonde hair, lipstick and makeup on, and deep eyes looking intensely at the camera. It is insinuated by what little is visible of her body that she is supposed to have an incredibly attractive form as far as the female ideal goes. One of her hands caresses her body seductively as the other rests behind her head. The intention of the advertisers and photographers are to make her appear to be about to engage in the act of sexual intercourse. To any male reader, her model-caliber looks and intensity make the prospects of such an engagement extremely appealing. The logo in the bottom right corner is the only actual mention of the product being advertised. In lieu of an incredible car, incredible sex with an incredible woman is being sold. The caption, "You know you're not the first," ties into the product, which itself is a preowned car that has had an owner before but still is supposed to run as well as ever. The caption is meant to be a double entendre comparing the gorgeous girl and high-performance car. Just as the car's previous use does not in any way, according to the advertiser, make it any less incredible to drive, the fact that the woman is not a virgin and may have had other sexual partners in the past make her no less attractive. For almost any heterosexual male reader, save those married, religious, or low, low libido, the question of whether or not to engage in sexual activity with the girl in the photo is completely obvious -- only a fool wouldn't jump at the opportunity. The same should go for, according to the advertiser, a used BMW. Although used cars are traditionally associated with less prestige and status, the BMW is every bit as incredible now as it was when someone took its driving virginity however long ago. It would be as foolish to pass up on the opportunity to own a used BMW just because it is used as it would be to pass up on an incredibly beautiful woman simply because she has been with other men in the past.

Torem individual blog post #1

This is a recent ad for Skyy, a brand of midshelf American vodka. The ad depicts a beach scene with a beautiful, blonde woman lying down on a beach with glamorous sunglasses on, with an ocean and a skyline in the background to set the scene of a fun, nice beach scene. A man stands above a woman with his feet spread in such a way that his body posture is very dominant, wearing the clothing of a successful businessman or wealthy individual. The man's garb is supposed to convey expensiveness, classiness, and exclusivity. He wears shiny dress shoes, nice dress pants, and a shirt covered by a dress suit. If one looks closely at his hands, a few gold rings and an expensive looking watch can be seen. The man, in every way, is a picture of success, dominance, privilege, and in this aspect is something of a male ideal. The man is faceless, however, allowing for any male reader to feel himself able to identify with or aspire to his situation and position. Even his hands, the only visible part of his actual body with all his clothing on, are of such a skin tone as to be completely ambiguous -- he could be any race or nationality. He stands above the woman with his legs spread in such a way that his groin is positioned directly above the woman's head, with her looking up with anticipation and not appearing to have any qualms with the situation in front of or above her. The key to the advertisement, however, is what he holds in his hands. In his left hand he holds two glasses with large stems and brims, along the lines of those used for martinis. The right hand holds a bottle of Skyy vodka, which is the entire point of the advertisement. The advertiser's message is simple: Skyy, despite its modest price, is to be associated with the successful, dominant, attractive men of the world, and most pointedly, the most sexually active and attractive to women.

Sarah Ross: Blog Post 2

http://www.automopedia.org/2009/01/08/sexiest-car-ads-possibly-nsfw/

This is an advertisement for the Mecedes-Benz convertible. The advertisement consists of an image as well as some text. It is an image of a car factory. The factory makes up the background and the thus the setting. This factory is all in a shiny silver color. The factory floor is made up of large tiles that all blend together and do not really stand out. There is also a pip that runs across the ceiling of the factory in the upper left hand corner of the image and runs all the way to the front left hand corner of the image. This is probably included to further distinguish the setting of the image. There is an opening similar to that of a garage door in the back left side area of the factory that has a ramp entering through it from the opening to the front left side of the image. This ramp is for cars and is raised a little from the ground. This ramp is also the shiny silver color like the rest of the factory. There are two cars on this ramp. One of which is parked on the back of the ramp but the opening. This car is also all silver and blends with the factory. In front of this car, is another car that is more towards the center of the ramp. This car is the Mercedes-Benz convertible that is being advertised. This car is bold with the top down, exposing the sharp, black leather interior of the flashy car. The outside of the car is a deep red, causing the car to pop from the image even more compared to the rest of the image. Then there is a young attractive women with red hair that is kneeling towards the car by the front left tire of the car. She holds a power tool in her right arm and appears to be drilling a nail into the front tire. Then there is another young womenwith brown hair standing behind the car with a clipboard. It looks like she is checking the back of the car. There is yet another young attractive women with blonde hair that is standing on the right hand side of the car. She has both hands extednted out onto the hood of the car, as though she is checking it. All three of these women are wearing high heels. The women to the left of the car and then women standing behind the car are wearing deep red colored bikinis that resembles the color of the car they are working on. The also have red and white scarfs that are tied around their waists and they are flowing in the air. The blond to the right of the car is wearing a skin-tight strapless dress that also matches the car. Then there is a middle aged man standing just in front of the car to the righ hand side of the ramp with both hands about to pull the lever to move the cars along. He is dressed in the same red colored suit. Just above the car, in black font, lists the car name and make and then this is repeated in smaller white font in the bottom right hand side of the image.

The advertisement purposefully uses the deep red color for the car and clothes of the people, because that is the color that our culture associates with love. This automatically draws the viewer's attention to the color and thus makes them start falling in love with the car. Also the attractive young women, each representing a different hair color, bring in the attention of the men that are viewing the advertisement. They are also dressed in such a way as to make the men fall in love with the car. This also brings a connection between the attractive girls and the car, making men want the car even more. It sends the message that these types of girls will come with the car. The women to see the advertisement will see how these beautiful women are being associated with this car and thus want the car too in order to become similar to the women that they see. This advertisement is a good example of how ads use imagery in order to deceive the minds of their viewers and get them to buy the product.

Sarah Ross: Blog Post One

This is an advertisement for Emporio Armani's new perfume "Diamonds For Men." The advertisement is an image of the good looking actor Josh Hartnett front and center. He is dressed in a white button up with a black tie and opened jacket. His squinted eyes make him that much more attractive as he stares straight off the image and into the eyes of the viewers thus dragging the viewers attention to the advertisement. People surround him from both sides and from behind as well. Men and Women reach out in the hopes of grasping Josh's smell. Not all the faces of these people show, sometimes just their hands are seen stretching after Josh. You can see the women's face to the right of him starring into his body as her left hand latches onto Josh's white button up as lust fills her eyes. The whole image is in black and white, thus making Josh's button up pop in the center of the advertisement. Then in the bottom right hand portion of the image reads the perfume and the maker of the perfume in white capitol letters that are easily read by the viewer. Just below the name, there is the image of the perfume bottle, looking as if it is popping right from the image into real life. The showing of all the hands, of both men and women, sends the message that when men wear this perfume, they will become irresistible to all. It sends the message they will gain a sense of power over the people that cannot help but be drawn to you through the perfume. It makes men want to have the same affect on people that Josh receives when he is wearing the perfume. It also, in a way, is marketable to women as well. It makes women want to buy this perfume for their significant other in order to make him as attractive as Josh Hartnett. This advertisement is very affective because it draws in the viewer and makes them want to buy the product that is being advertised within the image. It draws in the attention of the viewer and keeps it.

Post #2 -- Buy Burger King because Paris Hilton danced all over a car while washing it and herself while eating a massive Burger King sandwich!

Paris Hilton -- Burger King

What does Paris Hilton have to do with Burger King? Sexually dancing all over a car, that's what. But that doesn't even make sense?! Yea, I know, exactly like this commercial.

...watch it...

Two points to make before I start.

1. In no way, shape or form do I find Paris Hilton attractive.

2. I feel sorry for this car.

In this "Burger King" advertisement, (in quotes because I feel it has nothing to do with Burger King) Paris Hilton is wearing a very small, sexually appealing bathing suit while washing this car. But for some reason she cant seem to keep the sponge on the car and end up wiping it all over herself. Someone should really teach her how to wash a car. The strangest part about this commercial is that it takes 38 seconds of the 1 minute commercial before they even show anything relating to Burger King. And of course, she is crawling on her hands and knees in front of the car, taking a massive bite out of the sandwich. She continues dancing all over the car, washing it, and herself. Then at about 55 seconds in there is another shot of her with the burger, of course, in a seductive pose. It closes by saying "The Spicy BBQ Burger" , "That's hot". Ohhhh now it all makes perfect sense. The burger is hot, just like Ms. Hilton washing herself.

The use of sexual appeal nowadays is becoming insane. It's clear that by using sexual appeal in advertisements that the advertisers are specially targeting men. And it seems that the vast majority of ads are using sexual appeal, so what about the women? Do advertisers not care about appealing to them? or should they just stick to selling them tampons and chick flicks? Personally, I think that advertisement agencies should get smart. Appeal to both the male and female population at once when the subject that they are advertising on is for both men and women, like Burger King. Not just men eat there, so why are they just appealing to the men. With the use of new and more efficient advertising, I think that companies will gain a lot more respect from their consumers as a whole since the use of sexual appeal to advertise their products seems to degrade the value and morals of the company or product.

Post #1 -- Women love not wearing shirts and having their mouths wide open by the use of this cologne!

Right away, if you do not notice that sex appeal is the advertising technique used here, you need some serious help. This advertisement, to me, is probably one of the worst ways, morally and appropriately, to advertise a product. This ad literally could not be more sexual; you have the girl with no shirt, covering her breasts, with her mouth wide open, and for what reason? To sell cologne for men? Personally I think this crosses the line. It's becoming quite ridiculous in the way that advertisers are trying to sell their products. They will do just about anything legal to make the most amount of profit from their product. One thing that I found quite interesting was the fact that her face is cut off, and for what reason? To deface women (pun intended) by enhancing their statement of sexual appeal? The removal of the face makes the ad less personal, they want to focus your attention on her mouth and breasts. But, in trying to appeal to the male audience, for me I feel like they're losing a lot of respect for their product. This ad would not convince me to purchase their product, it only pushes me away from it. They should find better ways to advertise their cologne other than degrading women and thinking that all men want is have women and smell 'sexy'. And the fact that they are trying to sell a product, which is based on smell, through a picture seems a little absurd and ironic to me. But hey, I'm just one guy. Perhaps the degradation of women appeals to the other vast amount of men out there and causes them to want and hope that by the use of this cologne will help women with large breasts with no shirts flock to them.